How can marketers tap into China's MBTI hype?
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MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.
Springer Texts in Business and Economics) Efraim Turban, Judy Strauss, Linda Lai (Auth.) - Social Commerce - Marketing, Technology and Management-Springer International Publishing (2016), PDF, Social Media
How can marketers tap into China's MBTI hype?
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How can marketers tap into China's MBTI hype?
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