What Is Puffery & How It Affects Your Brand Reputation
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What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
Straight Talk About False Advertising
PDF) Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
Difference Between False Advertising & Puffery
What Is Puffery & How It Affects Your Brand Reputation
PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition
What's Puffery in Advertising? [Examples to Avoid in Your Brand]
Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth
What's Puffery in Advertising? [Examples to Avoid in Your Brand]
The Impact of Puffery On Brand Reputation
The world's best, state-of-the-art piece on puffery in advertising
The world's best, state-of-the-art piece on puffery in advertising
Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers - Yang - 2019 - Journal of Consumer Behaviour - Wiley Online Library
The Line Between False Advertising And “Puffery”
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