Not just SHEIN: More brands are using influencers to fix their
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The Chinese fast fashion retailer sponsored 6 American influencers to tour one of their Guangzhou factories in an all-expenses-paid trip. What came next were light-hearted videos of them during the…

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Shein's Influencer Trip Backfires Online

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Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ

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Inside Shein's Influencer Marketing Strategy - Storyclash

Influencers on blast: how a Shein factory trip backfired
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