What is kawaii – and why did the world fall for the 'cult of cute'?

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From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii!: Japan's Culture of Cute by Okazaki, Manami
What is kawaii – and why did the world fall for the 'cult of cute'?
Harajuku: What to Do in Japan's Capital of Cute - Travelogues from Remote Lands
What is kawaii – and why did the world fall for the 'cult of cute'?
How the Kawaii Aesthetic Captured the World / Pen ペン
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii Pop, the Cult of Cute, Contemporary Art
What is kawaii – and why did the world fall for the 'cult of cute'?
What is kawaii – and why did the world fall for the 'cult of cute'?
What is kawaii – and why did the world fall for the 'cult of cute'?
What Pokémon, Japanese Schoolgirl Punks, and Cocaine Have in Common – Foreign Policy
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii - Wikipedia
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii Pop, the Cult of Cute, Contemporary Art
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii - Wikipedia
What is kawaii – and why did the world fall for the 'cult of cute'?
Kawaii - Wikipedia
What is kawaii – and why did the world fall for the 'cult of cute'?
Japanese Kawaii Culture: The World of Cute and Adorable
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