Black Hat Gamification and the Fall of Plants vs. Zombies 2 - Yu

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Why Plants vs. Zombies 2 Failed to Engage Gamers Motivation Matters: An Insightful Lesson in Game Development from the Plants vs. Zombies Franchise Author Bio This interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on gamifying sales programs, customer loyalty solutions, employee engagement platforms and much more). Also, be sure to
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