Do consumers care about morality? A review and framework for
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Consumers' Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices

The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs

Sustainability, Free Full-Text
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Utilitarianism: What It Is, Founders, and Main Principles

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A Framework for the Consumer Psychology of Morality in the Marketplace - Campbell - 2018 - Journal of Consumer Psychology - Wiley Online Library

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