Political campaigns embrace streaming for midterm ads - Protocol
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The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.
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